Why Smartphone Makers Prefer Using LCD Module Display

Smartphones are getting wider screens and richer colors, thanks to improvements in LCD and related screen technologies. Subsequently, smartphone makers are competing for providing the best screens with the most realistic images and videos as well as the latest high-tech functions. While newer screen displays such as AMOLED and OLED offer higher contrast ratio which results in darker blacks and brighter whites, LCD module displays provide distinct advantages too. Here are the reasons why smartphone makers continue to prefer LCD modules over other alternatives.

Flexibility and Sizes

LCD module display is already an established technology suitable for different phones and varying screen sizes. Smartphone manufacturers opt for LCD modules which can fit different functional needs due to its flexibility. It can be used for HD resolution as well as lower resolution properties, thereby, diversifying the portfolio of products that can be offered to various market segments. Furthermore, an LCD screen can be curved or flat and include or support different phone features such as ambient light and sensors. LCD can also come in different sizes and provide screens for smaller phones to tablets and wider-screened mobile communication devices. Its durability, despite differences in sizes and numerous functions, is also well-tested which is why it has been the module of choice for both large and small smartphone manufacturers for the past ten years.

A Manufacturer Puts on an LCD Module Display on a Popular Smartphone

More Affordable than Others

Besides flexibility in function and sizes, LCD displays are cheaper compared to OLED and AMOLED modules. LCDs are produced in a cost-efficient manner which enables smartphone makers to offer competitive prices. Price is an important factor especially when a survey noted that majority of its respondents consider the price when making purchasing decisions, apart from screen size and battery life. Most consumers would choose an affordable smartphone over expensive ones regardless of brand. Presently, AMOLED and OLED screens have increased phone prices as can be seen from this article on the iPhone 8 where its price is 50 to 60 percent higher than past LCD models due to the shift from LCD to OLED screens. Choosing LCD over other modules can maintain an attractive price range for price-conscious buyers.

The quest for wide-screened smartphones with rich colors is a continuing process although the boundaries of price-sensitivity for buyers have remained tight. Smartphone makers will continue using LCD modules that offer sufficient flexibility for technological innovations without creating a large dent on final prices. Until alternatives offer the same competitive pricing, large and small smartphone companies will continue choosing LCD modules over expensive counterparts.

We invite you to contact Microtips Technology Representative today to find out about our LCD display modules. We look forward to helping you.


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